The Role of Customer Engagement in a Digital Transformation Strategy
Digital transformation initiatives often focus on improving "customer engagement." A recent study by 451 Research spotlights the shift in customer preference from traditionally non-digital communication toward mobile and digital technology, a shift that is beneficial for customers and businesses alike. Yet organizations are not only delighting customers with an interactive, user-friendly digital experience, but also extending their digital transformation efforts to attain operational excellence, realize efficiencies and achieve business agility.
Kofax, in partnership with 451 Research, this webinar examines:
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